Red
Promotes: power, importance, youth
Orange
Promotes: friendliness, energy, uniqueness
Yellow
Promotes: happiness, enthusiasm, antiquity (darker shades)
Green
Promotes: growth, stability, financial themes, environmental themes
Blue
Promotes: calm, safety, openness (lighter shades), reliability (darker shades)
Purple
Promotes: luxury, romance (lighter shades), mystery (darker shades)
Black
Promotes: power, edginess, sophistication
White
Promotes: cleanliness, virtue, simplicity
Gray
Promotes: neutrality, formality, melancholy
Beige
Promotes: traits of surrounding colors
Ivory
Promotes: comfort, elegance, simplicity
