Emotional Implications of Color

Red
Promotes: power, importance, youth

Orange
Promotes: friendliness, energy, uniqueness

Yellow
Promotes: happiness, enthusiasm, antiquity (darker shades)

Green
Promotes: growth, stability, financial themes, environmental themes

Blue
Promotes: calm, safety, openness (lighter shades), reliability (darker shades)

Purple
Promotes: luxury, romance (lighter shades), mystery (darker shades)

Black
Promotes: power, edginess, sophistication

White
Promotes: cleanliness, virtue, simplicity

Gray
Promotes: neutrality, formality, melancholy

Beige
Promotes: traits of surrounding colors

Ivory
Promotes: comfort, elegance, simplicity

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